TransPromo Publisher is a customisable solution that empowers your current billing infrastructure. It involves matching the right advertising messages to relevant transactional documents that enable the right resources to be allocated to the right customers effectively.

The goal of TransPromo documents is to enable companies to engage in cross-sell and up-sell communications, as well as to educate customers on products & services via print media that are always opened and read, i.e. credit card statements and telco bills. It has become popular due to the increased demands by marketing organisations to raise the effectiveness of their direct marketing campaigns, along with advancements in digital colour printing technologies.

Benefits of TransPromo Solution:

95% of transactional documents are opened and read.

Customers typically spend several minutes reviewing each transactional document.

Faster printing speed and lower digital printing costs means relevant promotions and marketing messages can now be printed alongside essential transactional data on the document beyond static contents on separate promotional inserts.